Nowadays, people are more likely to end up on your site through search engine results compared to going directly to it. According to a study conducted by Jupiter Research, a Forrester Research company, more than 81 percent of users find their desired destinations using a search engine.
According to statistics from the above research, your business is going to have a strong presence and stay ahead of competition only if you use smart online marketing strategies. You can opt to use natural ranking methods (SEO) or PPC (sponsored links and ads to get the attention of your target).
While both of these approaches will get the attention of your potential customers, SEO (search engine optimization) is more preferable compared to PPC (pay-per-click). Recently, SEOmoz, a reputable SEO resource published an article indicating that organic results are 8.5 times more likely to be clicked on unlike sponsored ads and links. This is attributed to searchers realizing that organic results are more respectable compared to PPC.
When you hire Rank Florida for your online marketing needs, these are some of the benefits you are guaranteed:
SEO, not as not a cost, but an investment
While you may be tempted to pick the least priced SEO Company unlike a firm that charges you twice as much, you should always examine why they are so expensive. If the company charging you highly for their services helps you to attain your financial goals and growth targets in half the time, the investment is worthwhile.
Most of the time, costly SEO is like buying an automobile .Logic dictates that a Ferrari should cost more than a VW Beetle.
Top position for increased brand awareness
Top position rankings results in significant impressions. Having your website in the top positions on the result page translates into more exposure for your site. And being on the first page for your targeted keywords not only assist users to associate your brand with those keywords, it also establishes trust. This is because businesses on the first page are generally perceived as more trustworthy compared to companies on the 30th page of search results. The more your content rank high in search engines, the more opportunities that users have to interact with your content and brand.
High site usability
In an attempt to make your site easier to navigate for search engines, SEO makes your site easier to navigate for users-an added bonus. Effective SEO consists of re-arranging the links and architecture of your site to make the pages within it easier to find and navigate. Re-arranging it not only make the website easier for search engines to crawl and find pages, it also enables users to find information on the site easily.
When all is said and done, there are many West Palm Beach SEO companies that promise to deliver great results but end up costing you thousands of dollars in lost business due to using outdated methods. What you need is a firm that understands that winning the war is more important than winning the battle. And no one knows this better than Rank Florida.